best strategy article of 2010 ( in my opinion)

the number of articles published each year in top tier academic journals exceeds 200 and the field of strategy and strategic management takes a big portion of this mass body.

in this regard, choosing the best article is almost impassible as each article adds unique value to the current body of knowledge which might be so useful and helpful to someone and less valuable to others.

however i decided to sort and rank the first three articles in my fields of interest whcih is the theoy of strategy and competitiveness in hyper-competitive environment. the decision is made based on two criteria of my own understanding : a) novelty of developed arguments and b) underlying methods

so in order to apply these criteria i went through all articles in top five strategy journals:

1. long range planing
2. strategic management journal
3. academy of management journal
   
4. academy of management review
5. strategic organization
   

the three articles i chose are :

1. from strategic management journal is the " ROLE OF RESOURCE GAP AND VALUE APPROPRIATION: EFFECT OF REPUTATION GAP ON PRICE PREMIUM IN ONLINE AUCTIONS" written by TOMASZ OBLOJ and LAURENCE CAPRON from INSEAD
2. from academy of management journal "EARNINGS PRESSURE AND COMPETITIVE BEHAVIOR: EVIDENCE FROM THE U.S. ELECTRICITY INDUSTRY", written by ZHANG, YU and GIMENO, JAVIER. and the last
   
3. from strategic management journal again; "Managerial decision making and firm performance under a resource-based paradigm ", written by Martin H. Kunc and John D. W. Morecroft

reading these pieces of scholarship is strongly recommended